Each principle has a defining character, encompassing the methodological, aesthetic, conceptual, and experiential.
[E] The first principle, 'Exoteric', is important in establishing the methodological foundations for the practice. The word describes external knowledge, or that which can be ascertained by anyone, even though in some cases it may be difficult to do so. This is in opposition to 'esoteric', which is internal, or known to very few. This translates to being open and transparent, not least of all with our clients to create trust and lasting partnerships. The principle pre-situates the work in the practice‘s methodology, while also founding the drive to explore rules-based computational workflows like parametrics and generative design.
[D] D stands for ’Distilled’, defined as: (v.) extract the essential meaning or most important aspects of. As a principle that governs aesthetics, the impetus is to imbue each project with an essence deriving from the impellent conceptual kernel (often referred to as the parti), as opposed to contrived styles. The elements of architecture should be articulated in such a way as to express the parti, which often results in a pared down, design-forward aesthetic, rather than a methodology that approaches with preconceived notions of what something should look like.
[G] Inspired by the German aesthetic term,
Gesamtkunstwerk (meaning "total artwork"), the G in EDGZ stands for
'Gesamtkonzept', or "total concept". Conceptual kernels come in different flavours: formal, narrative, materiality, and tectonics. The strongest projects address them all, usually in varying degrees, striking a balance between the theoretical and the experiential.
[Z] The last letter, Z, which is the experiential principle, stands for
'Zen-blime', a portmanteau of Zen and Sublime. Zen evokes the sense of sanctuary and repose we all seek, and Sublime evokes that sense of awe, effected by thoughtfully articulated architectural elements, where you cannot readily determine how something was built, leading to mystery and depth.